On November 16th and November 14th, at the scene of the first CCTV “First Release” program, Zhu Huarong, chairman of Changan Automobile, revealed for the first time that the company is working with Huawei and Ningde to create a new high-end smart car brand.
“We are following the development of the times and the needs of users. We are working with top technology companies Huawei and CATL to jointly create high-end smart car brands and high-tech high-end products. We will meet with you soon.”
It is reported that Changan Automobile, which holds a brand-new car brand and UNI “dual high-end” series, will launch 105 models in the next five years. As a “never-stop technology carer”, more people will enjoy the future technology of the new travel era. And smart service.
Outstanding performance boosts confidence in the industry
The new car brand jointly created by the three parties is positioned as a high-end smart car brand, including a world-leading, autonomous and controllable smart electric car platform, a series of smart car products, and a super “car home” smart life and smart energy Ecology.
As a convergence point of innovation in multiple fields, smart new energy vehicles have attracted the participation of multiple industries.
In the context of new challenges brought about by the industry’s “ecosphere competition” trend, Changan Automobile, Huawei, and CATL are respectively the automotive industry, ICT industry and The leader of the smart energy industry, the action of jointly building a high-end smart car brand can be said to be a “national team” assembly.
The “chemical reaction” and integrated innovation model it brings will undoubtedly provide the innovative development and branding of China’s auto industry Bring significant impact and successful experience upward.
The news that the three parties announced the formation of the “national team” of smart cars and the new product plan of Changan Automobile has also triggered a new round of attention from all walks of life, especially investment institutions, on Changan Automobile.
Since the beginning of this year, due to the impact of pandemic, global economic uncertainty has further deepened, and the automotive industry has also been strongly affected. From January to October, the production and sales of automobiles were 19.519 million and 19.699 million, down 4.6% and 4.7% year-on-year.
Changan Automobile bucked the trend and delivered a cumulative sales of 1,583,521 vehicles, an impressive year-on-year increase of 14.1%. This year’s sales exceeded 1.5 million vehicles ahead of schedule. Especially in October, Changan Automobile’s “Blue Whale Family”, Changan CS75 series, and Yidong series all set new historical sales records.
As one of the few Chinese brand car companies that achieved positive year-on-year growth. The announcement of the product plan for “105 models released in 5 years” on CCTV this time reflects the company’s determination to innovate and change and the original intention to meet the ardent expectations of all users. The joint creation of a new high-end smart car brand with Huawei and CATL has further boosted investors and practitioners’ confidence in the development of China’s auto industry.
Holding the “dual high-end” sequence, the Changan Automobile brand will accelerate upwards
As Zhu Huarong, chairman of Changan Automobile, said at the press conference: “New products and brand-up is the only way for all Chinese brands to develop.” Co-building a high-end smart car brand with Huawei and CATL marks the beginning of the “third entrepreneurship — —Changan Automobile in the mid-market period of the “Innovation and Entrepreneurship Plan” has activated the “fast forward button” for the upward corporate brand.
Product upgrades are the foundation for brand improvement. Since the launch of the “Third Entrepreneurship-Innovation and Entrepreneurship Program” in 2017, Changan Automobile has set the goal of building a world-class automobile company, with “technology excess” as the R&D concept, and centered on user needs. , Continued to carry out product upgrades, and created many classic hot models such as CS75PLUS, Auchan X7, Yidong PLUS, and UNI-T.
In March of this year, Changan Automobile released a new high-end UNI series and began to enter the mid-to-high-end market. The UNI-T, the first model of the UNI series, was launched in June this year.
With the design language of “new technology and smart aesthetics”, future interactive design, the efficient power of the Blue Whale NE engine, the fully equipped safety system and the intelligent health management system, It has been favored by many young users.
Since its launch, the monthly sales of UNI-T have continued to exceed 10,000, and the cumulative sales have exceeded 50,000, making it a phenomenal model for the Chinese auto brand to rise.
At the same time, the sales of Changan CS75 series and Yidong series have also achieved year-on-year growth this year. Among them, in October, the Changan CS75 and Yidong series sold 30,963 and 20,405 in a single month, setting their respective historical sales records.
The successful product upgrade layout has enabled Changan Automobile’s brand premium and user recognition to continue to rise. As products continue to exceed user expectations, the price of Changan Automobile’s Chinese brand products has increased from 12500$ to 13900$ in the past three years.
At this year’s Beijing Auto Show, the second model of Changan’s high-end UNI series, UNI-K, was officially unveiled, kicking off the launch of 105 products in the next five years. After the launch of the high-end smart car brand jointly created by Changan Automobile, Huawei, and Ningde Times, Changan Automobile, which holds the “dual high-end” sequence, will undoubtedly enter a new round of brand advancement as the product pedigree is further expanded. aisle.
Accelerate the deployment of cutting-edge fields, scientific and technological innovation, and build corporate core capabilities
It is reported that among the 105 products that Changan Automobile plans to release in the next five years, 23 new energy products are included. This means that in the face of the “new four modernizations” wave, Changan Automobile, which is transforming into a “smart travel technology company”, will accelerate technological breakthroughs and product layout in the frontier fields in the future.
At present, relying on the “six countries and nine regions” global R&D system and R&D investment accounting for 5% of annual sales revenue, Changan Automobile has taken the lead in realizing APA5.0, IACC, Icar platform development, Changan Ark architecture, Changan Smart Core, Blue Whale NE A series of core scientific and technological achievements such as the power platform and the Blue Whale NE engine, and the first domestic L3 level autopilot mass production experience. Relying on the partial leadership of foreign brands in the core technology field, the company’s new energy strategy “Shangri-La Plan” and intelligent strategy “Beidou Tianshu Plan” have also been deepened.
Brand-new technology brings a brand-new car life experience. Take the evolving intelligent architecture launched by Changan Automobile in the “First Release”-the Ark Architecture as an example. This architecture is a new car-making concept of Changan Automobile’s R&D 4.0 era and represents the perfect combination of Changan Automobile’s intelligent technology and basic car-making technology.
Complete coverage of all models from A0 to C. Under the trend of future intelligence and electrification, the Changan Ark architecture uses intelligence and big data to empower the basic performance of the entire vehicle such as the body and chassis to iteratively evolve. It integrates high-end autonomous driving pre-positioning, intelligent growth electronic and electrical architecture, and continuous improvement.
The basic modular platform, the high safety standards that meet the global mainstream safety evaluation system, and the complete process guarantee system are integrated. It has four major aspects: future technology advancement, human-vehicle integration, diversified experience design, and quality bottom line leapfrogging. Core values, and continue to evolve and continuously improve, to provide users with high safety, pleasant driving and high-quality car experience.
Facing the development trend of “software-defined cars” in the intelligent age, Changan Automobile has accelerated the construction of its software team on the one hand, and is expected to build a software development team of 5,000 people in 2025. On the other hand, Changan Automobile is adhering to the new development concept of open cooperation, accelerating the construction of the industrial ecosystem, and creating the new energy ecosystem “Shangri-La Partnership Program” and the intelligent ecosystem “Beidou Tianshu Alliance”. Formed an internal and external dual-cycle technical layout of “core technology in the palm of the hand, and resources gathered outside”, enabling Changan Automobile to grasp the first-mover advantage of the future “new four modernizations” competition in advance.
From a short-term perspective, the impact of the pandemic at the beginning of the year and the combined impact of factors such as market downturns ushered in a cold winter for the Chinese automobile industry.
On the other hand, in the Chinese auto market with a capacity of 35 million to 40 million vehicles, the number of cars per 1,000 people is less than 200, which is a significant gap with the European and American markets.
Therefore, the Chinese auto market has great room for development in the long term. The high-end smart car brand jointly created by Changan Automobile, Huawei, and CATL will undoubtedly bring new momentum to the upward development of China’s automobile industry.
Source: China News Network