Xinhua News Agency, Cairo, November 5th. The third China International Import Expo has arrived as scheduled. In the Middle East, exhibitors are fully prepared for this. They expect that this global event will help companies further explore the Chinese market and get close to Chinese consumers.
“Opportunity waiting every year”
At this CIIE, Lebanese castile soap manufacturer Badr Hassoon’s “Khan·Shampoo” brand products will be exhibited, including castile soap, essential oils, perfumes and skin care products.
The picture shows the castile soap production base opened by Badr Hasun in Kula, Lebanon. Photo by Xinhua News Agency reporter Li Liangyong
“This is the opportunity we have been waiting for every year.” He looks forward to increasing exports to China through the CIIE. “For us, the CIIE is one of the most important things.”
Badr’s products focus on the concept of pure naturalness. He said: “Given the large scale of Chinese consumers and their admiration for naturalness, China is one of our most important markets.”
In the previous two CIIEs, Badr benefited a lot. He said that at the second CIIE, his products were favored by a beauty industry practitioner from Hong Kong, China, and he successfully entered the Hong Kong market.
On October 27, a worker was working at the castile soap production base in Badr Hasun. Photo by Xinhua News Agency reporter Li Liangyong
Badr said that the “Belt and Road” construction has brought development opportunities to enterprises. In the past four years, his company has exported an average of five or six container products to China each year, each of which is worth between US$50,000 and US$75,000. Today, he has multiple distribution channels in China such as agents, sub-agents, and free distributors, and “exports to China have been increasing.”
“A big platform to display products”
Recently, Alfaf Rice has frequently contacted colleagues far away in China to set up the corporate booth for the CIIE. Rice is the trade director of IntelCare, a Moroccan cosmetics company, which uses Moroccan specialty argan oil as raw materials to produce skin care products, hairdressing products, handmade soaps and essential oils.
On October 9th, in Casablanca, Morocco, Afaf Rice, the trade director of Moroccan cosmetics company IntelCare, checked the exhibits. Photo by Xinhua News Agency reporter Chen Binjie
Having participated in two consecutive CIIEs before, Rice is no stranger to CIIEs. Speaking of her own “Expo Fate”, Rice still remembers: “At the CIIE, distributors, industry experts and users and other cosmetics market participants gathered together to communicate. This atmosphere is very conducive to expanding new customers. , Competing on the same stage with other international cosmetics companies will help to study and judge market trends and optimize and adjust product lines.”
During the first two CIIEs, IntelCare signed a letter of intent with some distributors, and through exchanges with Chinese distributors, it deepened its understanding of the Chinese customer base and adjusted its supply strategy for the Chinese market.
On October 9, in Casablanca, Morocco, Afaf Rice, the trade director of Moroccan cosmetics company IntelCare, was interviewed by a reporter from Xinhua News Agency. Photo by Xinhua News Agency reporter Chen Binjie
In January this year, IntelCare became the first company in Morocco to sign a contract for participation in the third CIIE. In order to impress customers, Rice and her colleagues expanded the booth area based on the previous two exhibitions, redesigned the product packaging, and brought the latest products.
“The CIIE provides a large platform for companies to display their products.” She said that through the CIIE, she expects that Chinese consumers will understand their brands and find long-term partners for companies.
“China has a vast market”
In the eyes of Dima Sukhtian, managing director of the Jordanian family company Munir Sukhtian Group, the CIIE is a great opportunity to enter the Chinese market.
On October 26, in Amman, Jordan, Dima Sukhtian, managing director of the Jordanian family business Munir Sukhtian Group, was interviewed by Xinhua News Agency reporters. Photo by Xinhua News Agency reporter Ji Ze
Suhti’an said that the company will display its brands of anti-epidemic cleaning products at the CIIE. She said that despite the existence of similar competing products in the Chinese market, differentiated competition can still bring business opportunities to companies.
“China has a vast market space and diversified consumer needs. Our products focus on quality and user experience, and have long been a leader in Jordan and the Middle East. We can certainly meet the needs of some Chinese consumers and bring them a different experience. .” Sukhtian said.
In Sukhtian’s view, the CIIE is a two-way platform, not only a valuable opportunity for product display and zero-distance contact with the Chinese market, but also for her to look forward to discovering Chinese products suitable for introduction into the Jordanian market.
Looking forward to the future, Suhtian is optimistic about the prospects of China’s economic development and firmly believes that the Chinese market contains huge opportunities. She expressed that she looked forward to the continuous deepening of cooperation between Jordan and China and that Jordanian companies could become long-term participants in the Chinese market.
“Hope to be part of the Chinese market”
“China is today’s hyper-scale market, and we want to be a part of it.” Speaking of the CIIE, Michael Mirilashvili, founder and CEO of the Israeli innovative technology company Watkins Group, said.
On November 1, at the headquarters of the Watkin Group, a technology company in the central city of Petah Tikva, the staff demonstrated innovative technologies that absorb water from the air and convert it into clean drinking water. Photo by Xinhua News Agency reporter Shang Hao
At this CIIE, the Watkin Group will show its innovative technology for obtaining pure drinking water from the air to Chinese customers, and look forward to taking this opportunity to expand the Chinese market. In addition, Watkin will also showcase Israel’s latest urban ecosystem solutions.
Miri Rashvili said Watkin is already an “old friend” of the CIIE. At the last CIIE, Watkin attracted more than 200 interested companies for cooperation and negotiation.
“Since last year, we have achieved great development in China, and we hope to maintain this momentum.” Miri Rashvili said that in addition to using the CIIE to showcase and promote products, Watkin also plans to separately in Shanghai and Shanghai. Zhejiang established its China management headquarters and production plant.
On November 1, at the headquarters of the Watkin Group in Petah Tikva, the central city of Israel, the founder and CEO of the group, Michael Mirilashvili, accepted an exclusive interview with a reporter from Xinhua News Agency. Photo by Xinhua News Agency reporter Shang Hao
Miri Rashvili said that Israeli companies have a leading edge in high technology, and their innovative solutions have broad application prospects in the Chinese market. In the future, the cooperative relationship between China and Israel will continue to expand. This is “the common interest of both parties.”
