Because fatty foods may cause complications from the Coronavirus the British government is banning fast food advertisements on the Internet
British government ordered a total ban on online fast food advertisements in order to solve the country’s growing obesity crisis. British media articles pointed out that fast food is mostly greasy food. If the human body still consumes such food after being infected with the new coronavirus, it may cause complications.
The British “Guardian” reported on the 10th that the new regulations are stricter than those set by the British government this summer. Foods with high fat, salt or sugar content will be regarded as fast food and related advertisements will not be placed online. Health Secretary Hancock pointed out that this will help parents and children in the UK to make healthier choices in terms of diet. “After the implementation of the new regulations, children who spend a lot of time online will no longer receive advertisements promoting unhealthy foods. Impact.”
A previous study showed that British children are being exposed to more and more online fast food advertisements. The British government estimates that in 2019, children under the age of 16 in the country were exposed to about 15 billion fast food ads online, up from about 700 million two years ago. Another study pointed out that one-third of primary school graduates and almost two-thirds of adults in the UK are overweight or obese.
According to reports, fast food is mostly greasy food. If the human body still consumes such foods after being infected with the new coronavirus, it may cause complications and increase the risk of severe Coronavirus pandemic.
It is reported that the new regulations will be enforced by the British Advertising Standards Agency. If advertisers violate the new rules, the British government is prepared to impose stricter legal sanctions, including fines. The British advertising industry believes that a total ban on online fast-food advertising will cause another damage to the fast-food industry, which is already “toggling due to the epidemic.”