Recently, Montpellier, France, launched an online shopping and online payment platform for 6,000 local merchants, and eight staff members were arranged to maintain it to promote the development of e-commerce.
The person in charge of a toy store in Brussels, Belgium, told reporters that the end of the year is the peak period for parents to choose gifts for their children. In order not to miss the peak sales season, many small and medium-sized retailers in the area have tested online sales, with good results.
In order to benefit more consumers, many European e-commerce platforms have also opened telephone ordering services for the elderly, which is currently very popular in Italy and Spain.
Since the beginning of this year, major e-commerce platforms have achieved good sales performance in Europe. According to statistics, the net profit of e-commerce giant Amazon doubled in the second quarter. German beauty retailer Douglas moved its business from physical stores to online stores since March, with online sales increasing 70% year-on-year.
The number of active e-commerce customers of German fashion life brand Zalando increased by 20% in the first half of the year. The use of the virtual makeup test system in L’Oreal, France, has increased fivefold this year, and the conversion rate from virtual makeup test to purchase has tripled.
The rapid rise of e-commerce has greatly promoted the development of the express delivery industry, and some merchants have begun to provide delivery to home services. Carrefour launched the “90 minutes to home within 4 kilometers” business at the end of October.
Delivery personnel deliver goods to customers’ doorsteps in 90 minutes at a delivery fee of 5 euros. Taxi companies have also joined the delivery ranks. Although there is no price advantage, the faster delivery speed attracts some customers.
The rapid development of e-commerce in Europe also brings some problems. Due to regulatory oversight, some goods with quality problems are circulating on e-commerce platforms, and some advertisements are not clear, resulting in online consumption disputes significantly higher than offline shopping.
Cholova, vice president of the European Commission in charge of trade value and transparency, said that the EU will improve consumer transparency by strengthening the regulatory and accountability mechanisms of e-commerce platforms. Relevant countries are also formulating stricter laws and regulations to regulate the sales of e-commerce platforms.
