Berlin, December 8 The reporter learned from the German Federal Agency for Foreign Trade and Investment on the 7th that since this year, a number of international investigations have shown that Germany’s international image as an investment destination has improved.
Among them, Germany ranked first in the French market research institute Anholt-Ipsos National Brand Index (NBI) in October this year. This is the fourth consecutive year that Germany has topped the list in the organization’s annual survey in 50 countries. Germany has won this honor in six investigations. The criteria for the survey include exports, immigration and investment, and culture and governance.
“I am very pleased with the positive reviews enjoyed by Germany abroad as a place of investment.” Peter Altmaier, Germany’s Federal Minister for Economy and Energy, said, “This shows that we have set the right route. We will build on this, not stop, and continue to work to create the right framework for sustainable investment for the digital and green economy in Germany and Europe.”
The confidence of American businessmen in Germany has also increased. In the annual survey of the American Chamber of Commerce (AmCham) in Germany released in October, Germany’s score as an investment place was rated 1.8, up from 2019.
In July this year, Germany ranked first in Gallup’s annual poll of the world’s most popular countries and regions, and this year, it was 10 points ahead of the United States in second place.
In addition, in the latest ranking of global countries in U.S. News and World Report, Germany ranks fourth in the world behind Switzerland, Canada and Japan, and is also the most popular country in the EU.
“2020 has been a tough year for people and businesses around the world,” Robert Hermann, general manager of the German Federal Agency for Foreign Trade and Investment (GTAI), told reporters.
But he stressed that Germany has made progress in controlling the coronavirus epidemic and protecting and restoring the economy.” We believe that one of the key reasons for Germany’s relative success is firm internationalism.
We hope that more and more foreign companies will come to Germany to do business. This will help us in our efforts to overcome the current crisis and enhance our common prosperity.