The Minister of Trade and Integration of Kazakhstan Suldanov stated on the 27th that under the influence of the Coronavirus Pandemic, the countries of the Eurasian Economic Union should increase their efforts to develop e-commerce and use e-commerce platforms to expand exports to China.
At the video forum “Connecting the Eurasian Economic Union and the Belt and Road Initiative” held on the same day, Suldanov said that despite the impact of the pandemic on international trade, China is still the largest trading partner of the Eurasian Economic Union.
Trade with China is crucial. In recent years, more and more domestic enterprises in Kazakhstan have settled on Alibaba’s e-commerce platform. In 2019, 50 companies won the title of “Gold Supplier” on the platform.
At present, Kazakhstan exporters have signed more than 1.7 million U.S. dollars export contracts, and Chinese consumers are increasingly interested in Kazakhstan products.
Suldanov also said that in the first half of this year, Kazakhstan’s e-commerce sales reached 1.1 billion US dollars, accounting for 9.4% of the country’s total retail sales.
According to the plan of the Kazakh government, the proportion of e-commerce in total retail trade will reach 15% by 2025.
According to a report on the website of the Ministry of Trade and Integration of Kazakhstan, the leading retail companies in China and Kazakhstan have formed a mechanism to hold regular online exchanges.
The purchasing and marketing strategy leaders of China’s large domestic supermarket chains share management, sales and marketing strategies with Kazakh personnel. Performance appraisal experience to promote Kazakh exporters to understand the Chinese sales market and to recognize the shopping habits and tendencies of Chinese consumers.