January 31st The London-based organization “Bureau of Investigative Journalism” released a report on Saturday (30th), pointing out that Facebook (Fb) allows special pages to spread conspiracy theories and pandemic.
Love and vaccine fake news profits and indirectly share the income from the special page.
According to the Guardian on the 30th, the organization found that Facebook has about 430 special pages promoting the pandemic and vaccine false news in many languages, tracking 45 million people, and more than 20 pages identified have been certified as “true information” by Facebook, which use the platform’s stores and fans to subscribe. It can make profits.
The report pointed out that in general, Facebook does not share profits with the dedicated page, but the platform will make indirect profits, especially if users may be exposed to more advertisements after reading the articles on the special page, thus making Facebook also profitable.
The investigation also found two special pages for disinformation, one of which attributed the outbreak to abortion and invited artificial rumors that “God showed the virus from the laboratory dream”, and the other claimed that he was “a news analyst” and published a video questioning whether the pandemic was a “biochemical terrorist attack”.
These special pages make money with rewards, and Facebook can indirectly get 5% to 30% of the revenue.
Until Saturday (30th), a reward button still appeared on its page, inviting viewers to pay for purchases to “be a supporter” and “support the page and enjoy special benefits”.
The survey also found that some pages also channel their followers to more extreme content, which has mostly been removed from other social media.
A Facebook spokesperson responded that a few pages that violated the company’s policies had been removed after the investigation; but the spokesman added that many posts identified as false information “do not violate Facebook’s rules” and refused to provide details.
Claire Wardle, executive director of the first draft news of the U.S. anti-online misinformation project, believes that Facebook’s money-making system can encourage outlaws to spread rumors.
Readers have begun to believe the rumors, and the poster will realize that it is a way to make money, and the more clicks they get, the more money they make.
“This is not only the excitement of dopamine, but also the excitement of dopamine plus dollars.”