An LV store in Barcelona was accused of discriminating against customers. The clerk said that customers would resell them
November 26 Louis Vuitton store in Barcelona paseo de Gràcia has attracted much attention on social media recently because many customers complained that the store’s employees repeatedly disagreed. Look at Asian customers. Not only racial discrimination, but also peer exclusionism and classism.
Barcelona Metropolis reported that there are many Chinese among the many complainants. Wenlong Liu, a customer who has spent decades in Louis Vuitton’s store, said: “Because I spend a lot in the store, I generally encounter fewer problems than other Asians. Asians, especially Chinese, are always hindered by shopping here.
Liu explained that the unpleasant experience he encountered in the store was three weeks ago. He said, “I want to order two jackets and a sweatshirt, but the clerk refused me, saying that I can only order one dress and if I want to buy more things, I need others to accompany me and use other people’s names. The teller did this to me, or because I was a regular customer. If I changed to other Chinese, I would ask him to go with my Spanish friends and pay in cash.
In addition, Liu said that the teller of the store also has classism. He said, “They will see what the guests who enter the store wear, how much money they spend, where they come from, etc., which is the way they confirm whether they are potential customers.” Liu said that there was another detail that made him very angry. He said, “If it were Chinese, they would think that we would resell after buying it.”
Last year, Liu complained about the existence of “racism” in the store, and Louis Vuitton’s lawyer also replied to him about this question.
Another customer, Yifan Xue, who has been discriminated against in Louis Vuitton’s store, said: “My family has always been a fan of Louis Vuitton. My mother has their brand handbags more than 10 years ago, and I also have almost all their brand of clothes. But once when I wanted to buy a new collection, after I told the clerk about the model I wanted, he directly told me that it was not sold to Chinese people, because someone once wanted to buy it and send it back to China for imitation.
In addition to the dissatisfaction of Chinese customers, some local customers have also complained about this. Many customers have stopped shopping in stores and switched to online shopping.
At present, hundreds of customers have complained on social media about discrimination against Asian buyers. The clerks believe that Asian buyers will resell the goods, but they have no evidence to confirm this.