The vote-counting work for the US presidential election is still in progress. The well-known American clothing chain GAP “Hot Spots” posted a “half red and half blue” coat picture on its official social networking site, saying it symbolizes “United States unity.” Unexpectedly, it attracted a lot of criticism from netizens, and eventually had to delete the posts and explain.
The US “Capitol Hill” reported that on November 4, local time, the votes of the current US President Trump and the Democratic presidential candidate Biden for the White House are still in full swing. The GAP released the official Twitter. A short video of only 2 seconds. There is only one sweater in the video. The sweater is divided by a zipper. The left half is dark blue and the right half is red. When the video is playing, the zipper of the sweater is slowly pulling up.
GAP added text to this video: “We know this: as long as we unite, we can move forward.” At the end of the text there is a blue heart and a red heart.
On the current election map in the United States, red represents the Republican Party and blue represents the Democratic Party.
This GAP tweet quickly made American netizens “fry the pot”, and netizens almost overwhelmingly criticized the pictures as “too ugly” and the words “out of date”. They believe that GAP should not “snap hot spots” at this critical moment of the general election.
The New York Times reported that although GAP quickly deleted this tweet, screenshots of the original tweet are still circulating online. Some netizens criticized: “Pay attention to the occasion.” One netizen pointed out: “Is this serious? Is a red and blue hooded sweater a useful healing ointment for the United States?”
A model and food blogger sarcastically said: “Yeah, (putting on this dress) we can decide which side of the road we are walking on (referring to the blue on the left) based on the city (the city with the majority of Republican or Democratic supporters). Red on the right).”
Only a few netizens support GAP. Netizen Josh Jordan said: “GAP is encouraging everyone to move forward, but you cruel people forced GAP to delete the post. No matter who wins the election, this madness will not disappear.”
For this wave of networks, GAP explained. A spokesperson for the American GAP company said that the original intention was to hope that the clothes could bring the principle of “unity is strength” to the outside world. At the same time, he also admitted that the timing of publishing this tweet was too early. “We are still optimistic that the country will unite. Get up and bring a positive impact to everyone.” GAP pointed out that this dress is just a conceptual image, not a real product.
CBS introduced that the American academic journal “Science” recently published a review article stating that the political polarization in the United States is very serious and acute. The existing political differences in the United States may mean that Americans need a long time. Only time can accept the message of “unity” called by GAP.
The author of this review article stated: “In the past decade or so, political differences have become so deep-rooted. Democrats and Republicans may not particularly like members of their own party, but they will definitely hate people from another party. .”